The basic principles of marketing apply, of course. With any new business comes the need to market products or services to target audiences, and, in the case of a coworking space, the audience is highly specialized. They seem happier, more content, and certainly more mentally alert.” But I have found that those who are most productive have taken advantage of coworking spaces. They work in all sorts of physical environments. Veronica Wright, CEO of ResumesCentre has this to say about the needs of independent workforces: “Our company employs professionals from all geographic locations. It provides a more social atmosphere, along with opportunities to collaborate and network. Coworking offers a solution to the isolation that independent workers often feel as they work.Coworking spaces can offer the technology they cannot afford, like video and audio recording studios, for example.Their homes may be busy, noisy places, filled with distractions.They have seen the demand and they provide the supply.Ĭonsider the many reasons why independents find coworking spaces so attractive: All over the world, smart entrepreneurs are busy acquiring physical spaces for independent workers to use as their remote offices. The great opportunity here is the coworking space. Many in their homes, some in libraries and coffee shops, and many as digital nomads, traveling the globe while they work.Įvery new phenomenon brings with it other opportunities. The bottom line? There are a lot of people out there who are working somewhere that is not a traditional office. And these figures didn't even include workers employed by a company but working remotely. They predict that by 2022, half of the U.S. alone, the number of self-employed workers stood at 40.9 million, or about 31 percent of the American workforce. In fact, a 2017 study by MBO Partners showed that, in the U.S. Freelancer, remote worker and budding entrepreneur: These worker demographics are only growing.
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